Marketing Analytics & Attribution

73% of marketing ROI reports that are mathematically correct still fail to secure executive buy-in. The numbers add up, but you’ll often hear, “Why should we allocate more budget?” The best solution isn’t rechecking your math, it’s reframing your approach. This article will guide you through a six-step framework to turn skeptical executives into enthusiastic […]

73% of B2B companies are using the wrong marketing measurement method, costing them an average of $2.4M annually in misallocated budget and missed growth opportunities. That’s right, millions down the drain because the wrong choice between marketing mix modeling and attribution was made. Are you one of them? In this article, we’ll dive into why

73% of B2B marketers are still using Universal Analytics tracking methods in GA4, missing critical insights about their multi-decision-makers buyer journeys and attribution data. This is a huge opportunity squandered. With GA4, you’re not just getting an updated version of a familiar tool; you’re gaining a change way to measure B2B interactions. In this guide,

Consider this: 73% of B2B attribution implementations fail within the first year. The culprit isn’t faulty technology, but the lack of an ROI analysis to determine if attribution strategies will boost your bottom line. For marketing ops leaders, understanding multi-touch attribution in B2B is important. This guide will not only provide a data-backed ROI calculator