Mansi Hake

An average enterprise marketing team uses over 90 different tools. Let that sink in for a moment. That’s roughly how a typical browser looks after a few months of work. Ninety different logins, ninety different subscriptions, and ninety different ways for data to get lost in the shuffle. And here is the kicker: most of […]

Last year, during an onboarding call with a mid-sized SaaS client, their CMO said something none of us expected: “We have 27 tools and zero visibility.” They were not struggling because they lacked technology. They were struggling because they had too much of it, and none of them talked to each other. A few months