Showing 10–18 of 114 results
Valasys Martech
Valasys Martech
Marketing Mix Modeling Explained With Examples
Sales increased after you expanded advertising. During the same period, you also introduced a discount and entered your busiest season. How much…
Content Marketing & SEO
Content Marketing & SEO
B2B Content Development Strategy: Complete Guide
Before adding another topic to your editorial calendar, ask a sales colleague which buyer question they still struggle to answer with existing…
Marketing Analytics & Attribution
Marketing Analytics & Attribution
Marketing Channel Attribution: Models, Tools and Best Practices
Paid search claims a sale. Your email platform reports the same conversion. Meanwhile, the content team points out that the buyer first…
Account-Based Marketing (ABM)
Account-Based Marketing (ABM)
10 Account-Based Marketing Success Stories and Lessons
A large pipeline figure makes an account-based marketing case study memorable. It does not tell you whether the program would work with…
Uncategorized
Uncategorized
B2B Digital Marketing ROI: How to Measure, Improve & Maximize Returns
A campaign generates plenty of inquiries, and the advertising dashboard looks healthy. Finance asks a harder question: after delivery costs and the…
AI Marketing
AI Marketing
CRM vs Marketing Automation: Differences and How They Work Together
Your team needs better follow-up. One software demo shows a sales pipeline; another shows automated email journeys. Both promise customer visibility. Which…
AI Marketing
AI Marketing
Personalization in Marketing Automation: Strategies and Examples
Imagine receiving an email with your name in the subject line and a product recommendation you cannot use. The greeting is accurate.…
Valasys Martech
Valasys Martech
Behavioral Segmentation Examples in Marketing Automation
A webinar attendee asks a detailed question. Another registrant never joins. Sending both the same “thanks for attending” email ignores the most…
Brand Strategy & Positioning
Brand Strategy & Positioning
Behavioral Segmentation for Personalized Marketing
Two customers visit the same website. One reads three product pages, downloads a buying guide, and returns to the pricing page. The…
